Case Study: How We Helped a Local Business Rank #1 on Google
Everyone talks about SEO success — but what does that actually look like in the real world? In this case study, we’re pulling back the curtain to show exactly how our team helped a local business climb to the coveted #1 position on Google — and stay there.
This isn’t a story about a massive brand with endless resources. It’s about a Singapore-based SME that needed visibility, traffic, and conversions — fast. With the right strategy, clear communication, and consistent execution, we delivered results that made a tangible impact.
Here’s how we did it.
The Client: A Local Service-Based Business in Singapore
Our client is a home cleaning services company serving various neighborhoods across Singapore, including Bukit Timah, Toa Payoh, and Jurong East. While they had a website and some social media presence, they were struggling to generate leads online.
Challenges:
- Website wasn’t ranking for any relevant keywords
- Low organic traffic (less than 100 visitors/month)
- Poor mobile usability and slow page load times
- No blog or content strategy
- Minimal backlinks and domain authority
The goal? Rank on Page 1 — and ideally #1 — for “home cleaning Singapore” and related keywords.
Step 1: SEO Audit and Strategy
We began with a full SEO audit to assess the current site structure, technical performance, content gaps, and keyword opportunities.
Findings:
- Duplicate title tags and missing meta descriptions
- Thin service pages with no keyword targeting
- No internal linking strategy
- Site speed score below 40 on mobile
- No Google Business Profile optimization
Our approach was clear:
Fix the technical issues, build a strong on-page and content foundation, and amplify the site’s authority through off-page strategies.
Step 2: Keyword Research & Intent Mapping
We performed deep keyword research focused on:
- High-intent transactional keywords (e.g., “house cleaning services Singapore”)
- Local keywords (e.g., “cleaning company Bukit Timah”)
- Long-tail search terms (e.g., “best move out cleaning service Singapore”)
We grouped keywords into clusters, each aligned with a different type of search intent:
- Service pages → Transactional keywords
- Blog content → Informational keywords
- Location pages → Local SEO
✅ This keyword strategy became the foundation for both our on-page SEO and content calendar.
Step 3: Website Optimization (Technical & On-Page SEO)
Before driving traffic, we needed to fix the foundation.
Technical Fixes:
- Improved Core Web Vitals (page speed, mobile responsiveness, and layout shifts)
- Installed SSL and moved to HTTPS
- Fixed crawl errors and cleaned up broken links
- Implemented a clean URL structure (e.g.,
example.com/cleaning-services-singapore) - Created and submitted an XML sitemap to Google Search Console
On-Page Optimization:
- Added keyword-rich title tags and meta descriptions
- Optimized header tags (H1, H2, etc.)
- Used schema markup (LocalBusiness and Service schema)
- Added FAQs to boost relevance and capture featured snippets
- Created compelling CTAs to drive conversions
Step 4: Content Strategy & Blog Development
Content was the key to building topical authority and capturing long-tail traffic.
We launched a content calendar with weekly blog posts such as:
- “5 Tips to Keep Your Singapore Condo Clean All Year Round”
- “End-of-Tenancy Cleaning Checklist for Landlords”
- “How Often Should You Deep Clean Your HDB Flat?”
Each blog post was optimized for SEO and interlinked to core service pages.
✅ Results:
- Increase in average session duration by 45%
- Several posts ranking on Page 1 within 90 days
- Increased internal link flow to service pages
Step 5: Local SEO Domination
We optimized the client’s Google Business Profile:
- Added NAP consistency across directories
- Uploaded high-quality photos
- Collected over 100 5-star reviews with location keywords
- Posted weekly updates (e.g., promotions, cleaning tips)
We also created geo-targeted landing pages for key neighborhoods like:
- “Cleaning Services in Bukit Timah”
- “HDB Cleaning Experts in Toa Payoh”
- “Jurong End-of-Lease Cleaning Specialists”
Each page had unique content, testimonials from customers in that area, and embedded Google Maps.
Step 6: Link Building & Digital PR
To build domain authority, we launched a white-hat backlink strategy, including:
- Guest posts on local Singapore blogs
- Directory listings (SGLocalListings, Streetdirectory, Yelp Singapore)
- Outreach to bloggers for service reviews
- Press release announcing their expansion to new areas
Within 6 months, we secured:
- 30+ referring domains
- Backlinks from websites with DA 30–60
- Mentions on local lifestyle and real estate blogs
The Results: Page 1 Rankings & #1 Spot for Target Keywords
Within 6 months, the client’s website achieved:
📈 Ranking Results:
- #1 position for “home cleaning Singapore”
- Top 3 rankings for “end of tenancy cleaning Singapore,” “HDB cleaning services,” and “move out cleaning Singapore”
- Over 20 keywords on Page 1
🌐 Traffic Results:
- From <100 organic visitors/month to 3,500+ monthly visits
- 320% increase in time spent on site
- Bounce rate reduced by 35%
💰 Business Impact:
- Lead conversions up by 250%
- 3x increase in online quote requests
- Client expanded their team to handle new demand
Key Takeaways: What You Can Learn From This SEO Case Study
Whether you’re a local business in Singapore or a growing online brand, the principles remain the same:
✅ SEO takes time, but it’s worth it.
It took 3–6 months of consistent effort to see big results — but now, the client is generating free, passive traffic every single day.
✅ Technical SEO + Content + Links = Ranking Power
There’s no magic trick — SEO success comes from nailing all three pillars.
✅ Local SEO is essential for service-based businesses.
A well-optimized Google Business Profile and local landing pages can make a huge difference.
✅ Focus on value, not just keywords.
Our content wasn’t just optimized — it was helpful, engaging, and trust-building.
Final Thoughts
SEO isn’t just a marketing buzzword — it’s a business growth engine. As this case study shows, when done right, SEO can bring you more visibility, more leads, and more sales — without depending on ads.
If you’re ready to take your business to the top of Google, it’s time to get strategic, get consistent, and get support from the right team.
Want to be our next SEO success story?
At Elite Media, we specialize in helping local businesses rank higher, get more traffic, and win online. Schedule a free SEO audit today and discover how we can take your business to #1.