Elite Media’s Proven Process for Instagram Ad Success
In a world where everyone is scrolling, swiping, and double-tapping, your brand needs more than just beautiful content—it needs strategy. That’s where Instagram Ads come in.
At Elite Media Singapore, we’ve perfected a proven, repeatable process that helps Singapore brands run profitable Instagram ad campaigns—whether you’re selling skincare, promoting services, or building a brand.
In this article, we’ll walk you through our step-by-step Instagram Ads process—from strategy to scaling—and show you how we consistently help clients drive leads, sales, and visibility on one of the most powerful social media platforms of 2025.
📱 Why Instagram Ads Still Work in 2025
Despite competition from TikTok and YouTube Shorts, Instagram remains a top platform in Singapore with over 3 million monthly active users. Its integration with Facebook Ads Manager and strong performance with visual content make it ideal for:
- E-commerce brands
- Beauty and wellness businesses
- F&B outlets
- Lifestyle services
- Event-based promotions
Instagram Ads offer everything from brand awareness to conversion-driving formats—all backed by Meta’s robust targeting tools.
🔥 The Elite Media Instagram Ad Success Framework
Our approach is rooted in strategy, data, and creativity. We break it down into six core phases:
✅ Phase 1: Discovery & Business Goal Alignment
Before we launch anything, we take the time to understand your business and audience. During this stage, we:
- Audit your Instagram account and past campaigns (if any)
- Understand your brand voice, tone, and unique selling points
- Define clear, measurable objectives (e.g. leads, sales, app installs)
🎯 Client Example: For a vegan café, the goal was to increase weekday reservations. We structured the entire campaign around that outcome.
✅ Phase 2: Audience Research & Targeting Strategy
Next, we identify your ideal customer persona and match that with precise targeting on Instagram.
We use:
- Core demographic targeting (age, gender, location)
- Interest targeting (e.g., vegan food, skincare, fitness)
- Behaviour targeting (online shoppers, business owners)
- Lookalike audiences based on website visitors or customer lists
- Retargeting warm audiences who’ve engaged before
📌 Elite Tip: We geo-target areas like Orchard, Bugis, or Tampines if your brand is location-specific. For national e-commerce brands, we target based on buying behavior.
✅ Phase 3: Creative Concept & Ad Asset Production
This is where we bring the visuals to life. Instagram is a visual-first platform, so compelling creatives make all the difference.
We typically create:
- Story ads with swipe-up CTAs
- Reels ads leveraging trending formats
- Carousel ads to showcase multiple products
- Single image or video feed ads for direct offers
We ensure all creatives:
- Reflect your brand identity
- Feature high-quality visuals
- Include bold, mobile-friendly text
- Have a clear, compelling CTA
🎬 Client Highlight: For a beauty brand, we created a Reel-style ad showing a 10-second skincare routine transformation. It became their top-performing ad in 2024.
✅ Phase 4: Ad Setup & Funnel Structuring
Next, we set up the campaigns inside Meta Ads Manager. We structure campaigns based on your customer journey:
- Top of Funnel (TOF): Brand awareness & video views to cold audiences
- Middle of Funnel (MOF): Engagement and traffic ads to warm audiences
- Bottom of Funnel (BOF): Retargeting with lead gen forms or conversion offers
We use multiple ad sets and creatives to A/B test for performance right from the start.
💡 Elite Strategy Tip: We always separate Instagram placements (Reels, Stories, Feed) to analyse what performs best and scale accordingly.
✅ Phase 5: Testing, Optimisation & Scaling
The first 7–14 days of any campaign are all about testing. We monitor key metrics like:
- Cost per click (CPC)
- Click-through rate (CTR)
- Cost per lead / purchase
- Return on ad spend (ROAS)
We then:
- Pause underperforming ads
- Shift budget toward high-performing audiences/creatives
- Adjust targeting based on data
🧪 Real Result: For a local fitness studio, we tested 3 different creatives. The one with dynamic trainer footage + customer testimonials cut their cost per lead by 45%.
✅ Phase 6: Reporting & Strategy Refinement
We deliver easy-to-read weekly or bi-weekly performance reports that break down:
- Ad spend and conversions
- Best-performing audiences
- Creative insights
- Suggested next steps
We work with you to refine the message, offers, and funnel over time to keep improving results.
📊 Elite Client Promise: We’re transparent about what’s working—and what’s not. That’s how we keep growing your campaigns sustainably.
💼 Case Study: How We Generated 4.1x ROAS for a Singapore Fashion Brand
Client: Sustainable fashion label in Singapore
Objective: Drive online sales and brand visibility on Instagram
Strategy:
- Created a lookalike audience based on past customers
- Used Reels ads showcasing slow-motion product transitions
- Retargeted Instagram profile engagers with promo ads
Results in 30 days:
- ROAS: 4.1x
- Website traffic: +270%
- Add to cart rate: +58%
- Instagram followers: +1,800
🚀 “We didn’t just get sales—we built a real following. Elite Media’s process worked like magic.” – Client Testimonial
🎯 Who Is This Process For?
This system works best for businesses that:
- Have a visual product or service
- Want to grow on Instagram organically and through paid ads
- Are ready to invest in data-driven digital marketing
- Want an agency partner who actually tracks and delivers results
Whether you run a salon, café, fashion store, gym, or even a law firm, we customise the process to suit your goals and audience.
🔥 Bonus Tips for Better Instagram Ad Results
Here are 5 quick wins we apply to every client’s campaign:
- Always use video where possible – even simple Reels outperform static posts.
- Rotate creatives every 2–3 weeks to avoid ad fatigue.
- Use social proof (reviews, media mentions, testimonials) in your ads.
- Retarget profile engagers, not just website visitors.
- Use local language/slang when it fits your brand. Even a little Singlish goes a long way.
📞 Ready to Run Better Instagram Ads?
You don’t need to guess what works. With Elite Media Singapore’s proven process, you get:
- A complete Instagram ad strategy
- Ad design, copy, and video content
- Full campaign setup
- Weekly optimisation
- Real results and transparent reporting