How Much Do Facebook Ads Cost in Singapore? Budgeting Tips for 2025
If you’re a business owner or marketing manager in Singapore considering Facebook Ads, one of the first questions you’re probably asking is:
“How much do Facebook Ads actually cost?”
The short answer: it depends.
The long answer: Let’s break it down for you.
At Elite Media Singapore, we help businesses of all sizes—from solopreneurs to established SMEs—get results with Facebook Ads. In this guide, we’ll explain how Facebook ad costs work, what to expect in Singapore’s market in 2025, and smart budgeting strategies to maximise your ROI.
📊 How Facebook Ads Work (Quick Refresher)
Facebook Ads are based on an auction system. That means you’re not buying space like you would in a newspaper or magazine—you’re bidding for your ad to be shown to your target audience.
Your cost depends on:
- Your audience targeting
- Your ad objective (e.g. awareness, traffic, conversions)
- Your industry
- The competition at that time
- Your creative quality and relevance score
💰 Average Facebook Ad Costs in Singapore (2025 Estimates)
Based on 2024–2025 campaign data across industries, here’s what you can expect in the Singapore market:
| Metric | Cost Range (SGD) | Notes |
|---|---|---|
| Cost Per Click (CPC) | $0.60 – $2.50 | Depends heavily on niche & audience targeting |
| Cost Per 1,000 Impressions (CPM) | $8 – $25 | Higher for competitive industries |
| Cost Per Lead | $3 – $15 | Based on lead gen campaigns |
| Cost Per Purchase | $10 – $50+ | Varies by product price and funnel setup |
| Click-Through Rate (CTR) | 0.5% – 3% | Higher with strong creative & offer |
⚠️ Disclaimer: These are ballpark figures. Every campaign is unique and can perform differently based on variables like seasonality, competition, and creative execution.
🎯 Budgeting Tips for Your Facebook Campaign
Now that you understand the cost landscape, here’s how to budget wisely and plan your campaigns like a pro.
1️⃣ Set a Clear Goal
Are you aiming for:
- Brand awareness?
- Website traffic?
- Leads?
- Sales?
Different objectives = different cost structures. For example:
- Lead generation ads often cost less than conversion campaigns
- Awareness ads have lower CPMs but won’t directly drive sales
💡 At Elite Media Singapore, we recommend defining a KPI for every campaign—such as a target cost per lead or return on ad spend (ROAS).
2️⃣ Start Small, Then Scale
You don’t need to spend thousands to start seeing results.
We usually recommend:
- $10–$30/day for testing audiences and creatives
- Run the test for 5–7 days to collect meaningful data
- Then scale up the best-performing ad sets
🎯 For one local F&B brand, we started with a $300/month ad spend and gradually scaled to $2,000/month after proving ROI.
3️⃣ Understand the Funnel: TOF, MOF, BOF
To get the most out of your budget, break down your campaign into:
- Top of Funnel (TOF) – Awareness ads to cold audiences (CPM-based)
- Middle of Funnel (MOF) – Engagement and traffic (CPC-focused)
- Bottom of Funnel (BOF) – Retargeting for conversions (highest ROAS)
💡 Allocate 60% of your budget to TOF, 25% to MOF, and 15% to BOF when starting out. Adjust based on performance.
4️⃣ Watch for Ad Fatigue
If you run the same creative for weeks without change, performance will drop and costs will rise.
Solution:
- Rotate ad creatives every 2–3 weeks
- Test new visuals, formats (carousel, video, Reels), and CTAs
- Monitor your frequency metric—if it goes above 3, refresh your ads
📌 Tip: A fresh Reel ad we launched for a retail client dropped their CPC by 30% in one week.
5️⃣ Optimise for Mobile
Over 95% of Facebook users in Singapore access the platform via mobile. So if your landing page is slow or not mobile-optimised, your conversion costs will shoot up.
✅ Use fast-loading landing pages
✅ Keep forms simple (use Lead Ads if necessary)
✅ Use mobile-friendly ad formats (e.g., vertical videos)
6️⃣ Invest in Retargeting
Retargeting gives you the best ROI.
Why? You’re reaching people who already:
- Visited your website
- Engaged with your Instagram/Facebook posts
- Watched your video ads
Even with a small budget of $5–$10/day, retargeting can bring back warm leads and convert them.
🧠 One of our clients—a boutique gym—spent just $150 on retargeting ads in a month and closed 38 trial sign-ups.
💼 Real-World Cost Breakdown: Case Study
Client: Local skincare brand
Monthly budget: $1,500
Objective: Drive product purchases on Shopify store
Campaign Breakdown:
- TOF: $900 (Awareness + Reels to Lookalikes)
- MOF: $400 (Traffic + Engagement to Engagers)
- BOF: $200 (Retargeting add-to-cart abandoners)
Results after 30 days:
- CTR: 2.1%
- CPC: $0.85
- Conversion Rate: 3.2%
- ROAS: 3.6x
- Revenue: $5,400+
💬 “The team at Elite Media helped us squeeze the most value from every dollar. We’re scaling confidently now.”
❓ FAQs on Facebook Ad Costs in Singapore
Is Facebook still worth it in 2025?
Absolutely. With the right targeting and creatives, it remains one of the most effective platforms for driving business results.
How much should a small business spend?
We recommend starting with $300–$500/month to test and validate results, then scaling up once you see what works.
Can I run ads myself or should I hire an agency?
You can DIY with a small budget, but an experienced agency like Elite Media Singapore helps you avoid costly mistakes, improve ROAS, and scale faster.
📞 Let Elite Media Singapore Help You Maximise Every Dollar
We don’t just run Facebook Ads—we build profitable ad systems for Singapore brands.
Our services include: ✅ Facebook Ad Strategy
✅ Creative Development (Image, Video, Reels)
✅ Full Funnel Campaign Setup
✅ Optimisation & Scaling
✅ Transparent Weekly Reporting